How One Morning Shoot Keeps The Content Library For The Foundry — Or Any Business — Fresh for a Quarter
Consistently running out of content? We can help with that problem.
A few weeks ago The Foundry Workspaces looked at its queue of scheduled blog posts and social updates and spotted the same issue many companies face: the image folder was down to its last handful of usable photos. All the good shots from earlier in the year had been published, repurposed, or resized into oblivion. Rather than limp through another month with repeats, The Foundry booked a half-day “restock” session with Visual Creative Co.
The results? Fifty-plus edited images, delivered in formats ready for web, print, and social. That single morning session provides them with content until the next quarter rolls around. If you run a business, you probably wrestle with the same issue. A quarterly content session solves it.
The Foundry’s Challenge: Lots Of Marketing, Not Enough Content
The Foundry is a flexible-workspace hub in Highland, MI. Their marketing team posts to Facebook and Instagram multiple times a week, publishes 3 blog article each month, and updates landing pages whenever needed That pace eats photos fast. By early-summer the library we’d built earlier in the year was nearly empty—even though the images were still strong. They’d simply been used.
The solution wasn’t a multi-day production. It was a focused refresh:
- Replace dated seasonal photos on key web pages.
- Supply a new, cohesive grid of social images.
- Capture candid member moments and fresh décor details for upcoming blogs and print pieces.
Two hours, one checklist, minimal disruption. Problem solved.
Why “Running Out of Images” Happens in Every Industry
- Manufacturing – Product lines evolve, machinery gets upgraded, safety gear changes. Using last year’s photos can mislead buyers or auditors.
- Professional services – New hires, new offices, and hairstyle changes make last year’s headshots feel dated on LinkedIn or the “About” page.
- Hospitality & restaurants – Seasonal menu items or patio seating require new imagery to keep reservation pages accurate.
- E-commerce & retail – Inventory turns quickly; customers expect photos that match what ships to their door.
No matter your sector, marketing relies on current content to build trust and aid search. When the folder runs dry, engagement slides and pages feel stale.
What a Half-Day Content Session Looks Like
We’ve refined a format that gets maximum variety in minimal time. Here’s a peek at the playbook we used for The Foundry—adaptable to almost any workplace:
- Pre-planning call (30 min) – Identify the “must-have” shots: updated hero, staff candids, detail close-ups.
- Arrival & setup (15 min) – Walk the site once, confirm lighting, stash gear strategically.
- Empty-space coverage – Photograph spaces or products before daily activity sets in.
- Candid coverage – Capture real work: typing, loading pallets, serving coffee—whatever tells the authentic story.
- Rapid-fire portraits – Five-minute headshots for staff who need new LinkedIn photos.
- Backup & wrap – Confirm files, high-five the team, and leave the space exactly as we found it.
Because the schedule is tight and the goals are clear, the shoot doesn’t interrupt production lines, patient flow, or member focus.
Why Quarterly Beats “Whenever We Remember”
Search engines reward pages that demonstrate they’re alive—fresh media, updated alt text, and new publish dates all send that signal. A simple Q1-Q2-Q3-Q4 calendar slot means you never scramble or overspend.
How We Stretch One Shoot Across Three Months
- Multiple orientations – Every scene is shot horizontal, vertical, so one image can live on the blog, the newsletter banner, and Instagram.
- Context + detail – A wide “scene setter” pairs with a close-up details. The duo carries a longer narrative across channels.
- Neutral edits – Color grading is natural so the photos blend with future seasons and design tweaks.
- File naming & tags – We include keywords like “highland-mi-coworking-photo,” “manufacturing-team-portrait,” or “brand-photography-michigan” to help your CMS and Google Image Search.
For The Foundry, that meant one gallery covering social posts, website updates, and a planned email campaign—no additional shoots required until late-summer, or fall.
Could Your Content Library Use a Refill?
- Do you repost the same images more than twice a quarter?
- Have new hires or products gone live without updated visuals?
- Are your web banners still showing winter coats in July?
If so, a scheduled content session—once every three months—saves time, safeguards brand consistency, and boosts search performance without draining your marketing budget.
Based in Howell, Michigan
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We exist to help small businesses tell their stories. For us, marketing is about building connections and giving back to the local community we’re a part of.
