Company Insight

Headquartered in the city of Brighton, MI, just outside of Detroit, PROLIGHTING been a trusted partner in the lighting industry since their launch almost 20 years ago. PROLIGHTING prides themselves on being a small business with nearly half a million commercial and residential customers worldwide. They specialize in LED lighting for both new construction and retrofits, and are dedicated to offering products in keeping with the latest technology. With over 70 manufacturers for you to choose from, including industry favorites like Lutron, RAB Lighting, Lotus, TechBrite, Green Creative, National Specialty Lighting, and more, PROLIGHTING is sure to have a solution for your project.

Discovery

PROLIGHTING reached out and let us know they needed to create some demo videos sharing with their audience the different types of wall packs and high bay lights they offered.

Solution

At the forefront, we knew that we needed to make sure the videos fit their brand and were unique to quickly capture their online audience.

Our setup was to place the lights on a large butcher block table, with a black/charcoal background to help isolate each light.